The 7 documents that close $999 founding clients.

• Brokerage size: 5–30 active agents (not solo, not enterprise).
• Geography: US — start with Texas, Florida, North Carolina, Arizona, Tennessee (lower CAC, less SaaS-savvy, more "spreadsheets-and-phone" culture). Avoid NY/CA boutique luxury for the first 3.
• Title to target: Broker/Owner, Managing Broker, Operations Manager, Team Lead. NOT individual agents.
• Tech signal: their website looks like 2014, they list a "Google Drive folder" or "Excel template" anywhere on social.
• Disqualify: already uses Salesforce, has an in-house dev, charges agents a "tech fee" ($150+ desk fees usually means they already pay for kvCORE).

Subject: 8-agent brokerages and spreadsheets

Hi {{first_name}},

Quick one — we just built a custom CRM for a brokerage in Florida that
was paying $620/month for Follow Up Boss and still doing commission
splits in a Google Sheet.

We replaced both with one app, in 7 days, for a flat $999.

If you've ever thought "we'd build our own if we had the time," we are
literally that. First 3 brokerages: $999 instead of $2,499.

20-min call this week to see if it fits?

— {{your_name}}
Tenfold Studio · tenfold.studio
PS: live demo here → tenfold.studio/demos

Hey {{first_name}} — saw {{brokerage_name}} on LinkedIn, great
positioning around {{specific_thing_from_their_about}}. We build
custom CRMs for boutique brokerages (5–30 agents) in 7 days, flat
$999 for first 3 clients. Worth a 20-min look? Demo: tenfold.studio/demos

Hi {{first_name}} — bumping this in case it got buried.
2 of the 3 founding spots are still open. Worth 20 min this week?

• Min 0–2 — Warm up & frame. "Thanks for the 20 minutes. Here's how I'll use it: 10 min I ask about your week, 5 min I show you what we'd build, 5 min Q&A. Cool?"
• Min 2–5 — Current stack. "Walk me through how a new lead comes in today, from the first inquiry to a closed deal. Every tool you touch." → Listen for pain words: "annoying," "manual," "we always forget," "spreadsheet."
• Min 5–8 — The spreadsheet question. "What's the one spreadsheet your team can't quit, no matter what CRM you've tried?" → This is gold. This is what we build first.
• Min 8–11 — The cost question. "What are you paying monthly for software right now, across everything?" → Almost always $500–$1,500/month. Math: "So $9k–$18k/year for tools you 12% use. Our build is one month of that, forever."
• Min 11–15 — Show the demo. Share screen, walk through tenfold.studio/demos/luxury (or whichever fits closest). Narrate: "This was 7 days for a boutique in Miami. Yours would have these screens but tuned to YOUR pipeline stages and YOUR commission splits."
• Min 15–18 — The offer. "$999 flat, 7 days, money-back if you don't love it. 50% today, 50% on delivery. 2 of 3 founding spots left. You want one?"
• Min 18–20 — Close or schedule. If yes → send Stripe payment link in the meeting + Typeform discovery doc. If "let me think" → "Totally — when's a good day this week for me to follow up?" (NEVER "I'll send some info" — schedule the next touch in the call.)

[0:00 — Open with their name on screen]
"Hey {{first_name}}, I made this 3-minute Loom just for you and
{{brokerage_name}} — not a template, I promise."

[0:15 — Show their website]
"Saw your site. You've clearly got the brand and the team. But I'd
bet money your ops side runs on 4 different tools and a spreadsheet
nobody else can read."

[0:45 — Switch to tenfold.studio/demos/luxury (or commercial/property)]
"This is what we built for a brokerage like yours in 7 days.
Pipeline, listings, commission, follow-ups — one app, your branding,
your workflow."

[2:00 — Show pricing on screen]
"$999 flat, first 3 brokerages only. Then it goes to $2,499.
Money-back if it's not what you wanted."

[2:30 — Direct CTA]
"Reply to this with 'yes' and I'll send a 20-min booking link.
Or just book direct: tenfold.studio. Talk soon."

TENFOLD STUDIO — STATEMENT OF WORK
Client: {{brokerage_legal_name}}
Date: {{today}}

1. SCOPE
   One (1) custom web application including:
   • Lead/pipeline CRM (custom stages, fields, filters)
   • Listings module (photos, status, notes)
   • Commission split calculator + transaction tracker
   • Multi-user accounts (unlimited agents)
   • One (1) integration of your choice (email, Stripe, CSV export)
   • 1-hour onboarding call + recorded Loom walkthrough

2. TIMELINE
   7 days from kickoff (signed SOW + 50% payment + completed discovery form).

3. PRICE
   $999 USD flat — founding client rate (1 of 3 spots).
   Payment: 50% on signing ($499.50), 50% on delivery ($499.50).
   Both via Stripe invoice.

4. OPTIONAL HOSTING & MAINTENANCE
   $299/month — hosting, unlimited users, 2 hours of tweaks/month,
   email support within 24h. Cancel anytime.

5. OWNERSHIP
   Client owns the application and all data. Full export available
   any time in CSV. Codebase handed over on request.

6. GUARANTEE
   30-day money-back guarantee from delivery. If you are not happy
   with the application, full refund of all payments received.
   No questions asked.

7. OUT OF SCOPE
   Complex integrations (MLS, DocuSign, QuickBooks, Salesforce) are
   quoted separately. Mobile native apps not included.

Signed:
{{client_name}} ___________________   {{date}}
{{your_name}} (Tenfold Studio) ___________________   {{date}}

• 20 min — Source. 15 new ICP brokerages into a Google Sheet (name, email, LinkedIn URL, brokerage URL, city, agent count).
• 25 min — Outreach. 15 cold emails (template 02) + 10 LinkedIn DMs (template 03) to people you contacted 2 days ago.
• 10 min — Follow-ups. Day-4 bumps (template 04) to anyone who didn't reply.
• 5 min — CRM hygiene. Update the Sheet: replied / booked / dead / nurture.
• Expected math: 15 emails/day × 30 days = 450 emails. 5% reply = 22 conversations. 30% book a call = 7 calls. 40% close = 3 paying founding clients. = $3,000 cash in month 1.